Press Release
A Relationship-Driven Approach That Prioritizes Enablement and Engagement
Los Angeles, CA – April 5, 2025 – OpenDrives, Inc., a leading provider of software-defined data storage and services solutions, has launched the next evolution of our Empower Partner Program, an initiative designed to unlock greater opportunities and show investment in how the company partners with system integrators, workflow specialists, and solutions providers. The OpenDrives team is available to discuss the program’s benefits to partners at the 2025 NAB Show.
The next generation of our Empower Partner Program focuses on building stronger, more collaborative relationships between OpenDrives and its partners through streamlined communication and more in-depth product enablement. Partners now have access to a more robust toolkit of sales and technology resources to make it easier to evaluate customer needs and match with appropriate OpenDrives solutions. This ensures users benefit from an efficient buying experience, allowing them to be connected with solutions that enhance their creative process and drive revenue.
“The Empower Partner Program is built on direct feedback from partners solving real challenges in the field”, said Herb Ricco, Director of Channel Sales at OpenDrives. ”Our partners are more than just resellers; they’re problem solvers who understand the complexities of workflow optimization and data management, and trusted advisors in the industry. This program removes barriers, simplifies engagement, and provides the tools they need to succeed. It’s not about rigid sales targets; it’s about building lasting relationships and delivering real value for our customers.”
Key Benefits of the Empower Partner Program:
- Flexible Engagement Tiers– Partners can choose between Affiliate and Preferred levels, ensuring tailored support and benefits.
- Stronger Sales & Marketing Support– Access to deal registration discounts, SPIFF programs, quarterly webinars, and marketing resources.
- Exclusive Leadership Access– “Ask Me Anything” (AMA) sessions with OpenDrives’ leadership team.
- Partner Advisory Board – A direct channel for feedback and collaboration on future solutions.
- Enhanced Training & Enablement – Self-directed learning through a newly launched partner portal.
OpenDrives will officially launch the Empower Partner Program at the 2025 NAB Show, Booth SL6612, where potential partners can meet with the team and explore the most beneficial tiers of engagement. Introduction of the Empower Partner Program coincides with the launch of OpenDrives’ all-new partner portal that streamlines access to resources ranging from self-directed training to marketing assets and deal registration. Partners can book a meeting with OpenDrives at the 2025 NAB Show or contact partners@opendrives.com. You can also download our channel partner overview to learn more.
About OpenDrives
OpenDrives, Inc. delivers high-performance, economically scalable, and easy-to-use data storage and services solutions—powered by the company’s software-defined platform Atlas—purpose-built to optimize high-bandwidth, low-latency media workflows. Since 2011 OpenDrives has empowered content creators and creatives with seamless, fast, shared data access, collaboration, and management capabilities that help to break down data barriers and accelerate creativity and innovation. Thanks to world-class support, composable feature bundles that promise performance and cost predictability, and flexible deployment options across on-premises, cloud, or hybrid environments, OpenDrives helps businesses effectively transform data and content into revenue. OpenDrives is headquartered in Los Angeles, CA. To learn more about OpenDrives, visit www.opendrives.com.
Press Contact
Harriet Diener
Desert Moon Communications
harriet@desertmoon.tv
+1 (845) 512-8283
Click to book a press meeting with OpenDrives at the 2025 NAB Show