In the Press
White paper about remote broadcast workflows in the Spring 2019 issue of SVG’s SportsTech Journal, by OpenDrives’ Sean Lee
BROADCAST IS ALL ABOUT IMMEDIACY
The undeniable benefit of live broadcast lies in its immediacy. From a technical workflow perspective, live broadcast captures footage as it occurs using onsite equipment and then feeds that content to audiences with little or no additional overlay of postproduction refinements (such as editing or color correction). With postproduction comes the overhead of time — time for creatives to access the content, perform the necessary or desired postproduction work, and repackage the content specifically for distribution downstream. In this context, “time” is just another word for “delay,” and any delay stands in the way of that immediacy which is the goal of live broadcast. But with the right workflow and supporting infrastructure, you can greatly reduce that postproduction turnaround time.
CONTENT LIVES ON AFTER BROADCAST
The broadcast mindset accounts for this element of time, the need to capture and distribute content immediately so as not to miss the more broadly evolving storyline as it occurs in real time. The guiding principle here, which makes perfect sense for broadcast, is that you capture what you can within the constraints presented by the situation and push it out as fast as you can, because once the moment is over, well, the content also expires. Or does it?