In the Press
The Grammy Awards are a big deal: it’s an entertainment extravaganza full of big acts, big audiences, and yes, big technical complexities. Millions of people tuned in live to view one of the most-watched programs of the year. Many more will get their GRAMMY fix from one or more online outlets, streaming live or near-live content to their mobile devices and laptops wherever they happen to be. As an audience member, it’s a whole lot of fun to watch—but making sure that all aspects of the event are recorded, edited, and published without technical difficulties, well, let’s say it’s a bit of a challenge.
“With a live show of this magnitude with a global audience, VOD content delivery has to be nearly instantaneous. Creative Mobile Solutions Inc (CMSI) provided the technical expertise and a failsafe data solution for Music’s Biggest Night,” said Paul Madeira, managing director/executive producer, The Recording Academy.
Not many technology vendors are able to step up to this daunting task. Creative Mobile Solutions (CMSI), a post-production leader with deep expertise in tapeless workflows for live events and studio-based shows, made sure that the post-production and content-delivery workflows scaled to the magnitude of content data from this year’s show.
Tackling the 2019 Grammys with a better workflow
CMSI deployed automated tools on location at the GRAMMYs to streamline the recording and creating video clips on EVS servers and writing them to high performance OpenDrives storage. The clips were then processed for online distribution. On site production and processing was more nimble and QC and distribution was able to be handled offsite.
What CMSI implemented at the GRAMMYs was a workflow that is at once more efficient and also guarantees higher performance, throughput, and data integrity.
